Continuing on from yesterday’s post, WYSIWYG – which stands for “What You See Is What You Get” or Drag and Drop – Builders are those created which allow the average, non-technical person to create a website. Companies featuring these types of websites include Wix.com, Weebly.com, Webs.com, Yola.com, Moonfruit.com, and more.
First, some pros about these services:
- Some offer free websites, but they often make their money by ads on your site.
- Some include domains in their package pricing.
- Anyone can create them.
- Many offer free templates.
- Low learning curve compared to other solutions.
- Support is available.
Now, the cons:
- Using WYSIWYG Builders sometimes results in “odd” coding. Internet browsers run on computer programming languages and codes. When you use a WYSIWYG Builder, the code that is produced cannot always be read by each browser in the same way. This means that your customers may not see your website as you designed it.
- Optimizing your website for search engines – called SEO for short – can be difficult with these builders. Quite frankly, Google doesn’t care for this style of site because they are difficult to index.
- Usually, the more features you need, the more you pay. Ultimately, this high price can be much more than other solutions.
- Your website is likely to look nearly identical to others built with the same builder or template.
- Websites built with WYSIWYG Builders generally cannot be moved to other providers as your needs grow or change.
- You are generally limited to the features offered and cannot extend the functionality of your website.
- If you set up your domain through the WYSIWYG provider, they may own your domain.
- Your DIY website may turn out looking very DIY.
My thoughts: The only time I would use a WYSIWYG Builder is if I needed a website very quickly and for a temporary purpose (like an event) – even then, I’d probably pass. For your Silhouette Cameo business, it isn’t your best solution, especially since most of your competition does not have WYSIWYG Builder built sites. First impressions are everything on the internet, and I want your Silhouette Cameo based business to get off to the best start possible. Stay with me for the rest of the week as we continue the discussion of starting a website for your Silhouette Cameo business. If you aren’t quite sure about anything in this post, be sure to read yesterday’s post on Beginner’s Web Lingo and see the schedule for the rest of the week. Continue on to read about ecommerce platforms.
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Wishing you many sales,
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