In yesterday’s post, I highlighted the difference between wholesale and consignment arrangements. Crafters are in a unique situation when offering wholesale pricing, as most of us work alone and do not have machinery that speeds up our process. Today, I am offering a list of odds and ends that you should consider when thinking about entering the wholesale market.
- Not all Silhouette Cameo or Cricut made products make good wholesale items. For example, you wouldn’t offer one-of-a-kind items (where a customer can choose options) at wholesale pricing.
- Time intensive items are not generally good for wholesale pricing.
- If you decide to dive into the wholesale market, you do not have to offer every item you make at a wholesale price.
- Consider a condition for wholesale orders that they must order a minimum number of the same exact item – including size, color, and design.
- Your products must be priced accurately to ensure that you still make a reasonable profit. If you accidentally price an item too low in a retail setting, you can adjust the pricing after selling one or two items. Unfortunately, you may take a much higher loss if you place your wholesale prices too low.
- You must get your blanks (the products that you embellish) at a wholesale price to be able to offer wholesale pricing. For example, you can’t buy a shirt a retail price, embellish it, then sell it for a wholesale price.
- The Silhouette Cameo and the Cricut both have limitations – know them. Extra large orders of some products are better done using alternative methods. For example, an extra large t-shirt order may not be as profitable as ordering transfers then applying them due to the labor involved. I went in depth about extra large orders earlier on the blog.
- When creating wholesale orders, consider working “assembly line style”. This means that you would cut all the designs first, then weed all the designs, next you would apply all the designs, and lastly you would package all the designs.
- The Silhouette Studio Business Edition has some time saving features that may help you when creating multiples of the same item. You can read lots more about it in a previous series of posts.
- Businesses are more likely to buy from someone who has registered their business or has incorporated. If you haven’t made your business official yet, read about some of the benefits.
Wholesaling products doesn’t always have to mean selling to a store that resells your item. Continue on and read a list of unique wholesale arrangements that you can likely find in your own town.
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