Do you have customers or clients in your Silhouette Cameo business? Did you even know that there is a difference? Most businesses consider customers as those people that shop at stores or websites. Similarly, clients are customers that you’ve built a relationship with through them being a customer. Clients may come to you for ideas or suggestions on products, gift ideas, custom made orders, or future purchases. Clients often make repeat purchases and are great sources of referrals to your small business.
One way to turn customers into clients is with email mailing lists. Typically, after a customer purchases an item, you invite them to join your mailing list or you sign them up with their consent. Maintaining mailing lists can be a huge chore, however – there are many services that make mailing lists easy. My preferred mailing list provider is MailChimp. I find it easy to use (with lots of help and guidance right on the site), and (even better!) it is free to send up to 12,000 emails per month to up to 2,000 subscribers. Other popular mailing list providers include Constant Contact, Aweber, and Madmimi. You’ll want to compare the features of different mailing list providers to see what will work for your business needs.
After you choose a mailing list provider, you’ll need to write content for your newsletter. If you are stuck on what to write about, here are some ideas.
15 ideas you could include in a future mailing list:
- New products or designs
- Upcoming public sales (Available to anyone that visits your store, shop, or site.)
- Exclusive sales (Available only to email list subscribers; usually promoted through a coupon code.)
- Free shipping promotions
- Company news and announcements (Have you expanded selling in other places lately? Are you closing for a vacation?)
- Upcoming schedule for craft shows, fairs, or other events
- Customer testimonials
- Question and answer sessions/FAQ (Example: How does a custom order work?)
- Contests or giveaways that you have running
- Behind the scenes at your company
- Short lists of best sellers that coordinate with the holiday/season/or common event (Graduation parties, Mother’s Day, Summer, Christmas)
- Spotlight a single product. Highlight the cost, the available designs, and showcase photos of the product being used in different settings.
- Share things that inspire you to create products
- Simple DIY projects or tutorials for your email subscribers
- Changes to your store or shop policies, newsletters, etc.
After creating content for your newsletter, be sure to always include links to everywhere you sell, and all applicable social media websites. Lastly, once you start a newsletter, I urge you to be consistent. If you send out a newsletter each week, be sure it is sent each week. In contrast, if you sent out a newsletter every three months, don’t start sending it once a week unless you notify subscribers ahead of time.
My favorite thing about mailing lists? Once a customer is signed up, it costs no additional money to market to them.
Do you use mailing lists in your Silhouette Cameo or Cricut small business?
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Disclosure: I was not asked by any company mentioned in this article to write this post. I have not received any compensation.