If you are ready to start selling your handmade items, it’s time to name your business. I recommend getting out a piece of paper and writing down as many potential names or naming ideas that you can think of. (Not sure where to start? Jot down your kid’s names, your nickname, street name, favorite colors, favorite products to make, favorite supplies to use… just start writing!) Try to keep your pen or pencil moving for two or three minutes. When you complete your list, go back and start crossing off the names you don’t like.
Here’s my top tips on naming your business:
1) Research your business name before you decide on it. Chances are that some of the names you come up with are already taken.
2) Try to stand out from the rest. Look up your competitors online, and steer clear of using a name too similar to existing shops. For example, there are a lot of shops with the word “Sew” in them, Sew Cute, Sew Unique, Sew Fun, while you may love a variation of these – you don’t want your shop confused with another!
3) Don’t be unique with your spelling. While “Karol’s Kreations” looks beautiful written out, it’s harder for customers to remember and even harder for customers to find using a search engine, like Google.
4) Choose a name that you’ll be happy with for years to come. It is time consuming to change business names, and confusing for customers.
5) Make sure your name can grow with your business. For example, if you only make personalized wooden signs right now, the name “Jennifer’s Wooden Signs” makes it difficult to market other products in the future.
6) Envision your name before finalizing it. What kind of logo could you put with it? What about a tag line or slogan?
7) Write out the possible domain name (your website address) on a piece of paper and look at it. Does it accidentally spell something you didn’t intend? Is it too long for customers to remember or too hard to spell?
8) Make sure your name doesn’t include any trademarked words. Did you know that Gerber owns the trademark on the word “onesie”? To check for trademark conflicts, visit the United States Patent and Trademark Office.
Still stumped for a name? Get your family and friends involved! If you are active on social media, ask your friends for their suggestions. If you choose a name that a friend or family member suggests, thank them with a small gift.
*All business names listed in this article are fictitious. In the event that any name is the same of a business in use, it was purely coincidental.
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